
Medium is a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012:
Medium is not about who you are or whom you know, but about what you have to say."
To help emphasize the importance of what it is you're saying, the
overall design of Medium is minimalistic, featuring lots of white space
and limited formatting options. Want to change the header typeface to
Comic Sans? You can't. Medium won't allow for such atrocities of design.
But that's just one of many little nuances that come with the
territory for Medium users. In fact, if you're just getting started on
the platform, there's a fair amount to learn before you hit publish.
Let's get into it ...
Why Write on Medium?
As a marketer, Medium presents an opportunity for you to reach a new
audience with your content. But it's important to understand that this
isn't just another Twitter, or Facebook. According to Williams,
you can think of Twitter as "what's happening," you can think of
traditional news as "what's happened," and you can think of Medium as
"what really happened." The platform is geared toward sharing
longer-form, more well-thought-out content. (But of course, given the
open-to-all nature of Medium, that isn't the only type of content you
find there.)
Whether you're looking into Medium for its publishing capabilities or
you simply want to learn more about the platform before you set up an
account and start exploring, you've come to the right place.
How to Use Medium
Getting Started With Medium
1. Creating an Account
While it's true that anyone can view Medium content (regardless of
whether or not they have a Medium account), in order to publish and
interact with folks on the platform, you need to have an account and be
logged in.
Fortunately, you can create an account in less than a minute by going to Medium.com
and clicking the "Get started" button in the center of the page (or the
"Sign in / Sign up" link at the top of the page). From there you'll
have four different sign-up options to choose from: Twitter, Facebook,
Google, and email.
My
recommendation: Sign up for Medium using Twitter or Facebook. That way
all of your existing connections from Twitter/Facebook who are on Medium
will automatically be following your account once it's created. This
saves you the trouble of having to build up a new audience entirely from
scratch. Also, regardless of the option you go with to start, you can
always link your Twitter or Facebook to your Medium account later via
the Settings menu.

The
Settings menu is also where you can update your username/profile page
URL. If you sign up with Twitter, your profile page URL, by default,
will be medium.com/@YourTwitterHandle.
But you're free to change it.
From the Settings menu you can also control what email notifications you
receive from Medium. (You'll learn about what triggers these
notifications in the sections to follow.)
The other main things to remember when it comes to setup? Adding a profile photo and writing up a short (160-character max) bio
for your Medium profile page. (Note: If you sign up using Twitter, your
Twitter profile photo and bio will be automatically synced to your
Medium account.)
2. Following People, Publications, & Tags
With a Twitter feed, the content that's surfaced comes primarily from the accounts of the people and organizations you follow.
With a Medium feed, the content that's surfaced comes not only from
the accounts of the people and organizations you follow, but also from
the publications and tags you follow. What's more, when you search for
content on Medium, people, publications, and tags all show up in the
results.
Medium publications are collections of stories based around a common theme. Anyone can create them -- yourself included
-- and the way they work is fairly straightforward. As the creator of a
publication, you're an editor by default, which means you have the
ability to a) add writers to your publication, b) edit and publish the
stories that are submitted by your writers, and c) review the metrics
for all of the stories that are part of your publication. As the
publication's creator, you'll also have the ability to appoint new
editors (so they can do all of that stuff I just mentioned).
Now, on to tags.
Tags are sort of like the hashtags of the Medium ecosystem. Or, as the Medium team puts it, tags are "a way of organizing and discovering content" on the platform.
When you publish a story on Medium, you get the option to add up to
three tags, which appear at the bottom of your story. Clicking a tag
brings you to a page where you can see more stories with the same tag,
as well as some suggestions for other tags you might be interested in.
The main benefit of following tags is that it can help personalize
your Medium experience. Instead of surfacing content based solely on
your social graph (i.e., the people/publications you follow), Medium
uses tags to surface content that's based on your specific interests as
well. For example, if you're into baseball, you could follow the
"baseball" tag. Into "small fluffy dog breeds"? Yep, there's a tag for that (granted only one story has been published under it).
So far in this introduction to Medium, we've acted mostly as
passive observers. We've set up an account, and started following some
accounts, publications, and tags. In the next section, we'll dive into
the more interactive aspects of Medium.
How to Interact With Medium Content
3. Recommend, share and bookmark content.
The "Recommend" is the "Like" of the Medium world. It's a way to show
you that you appreciate the content that someone has shared.
When reading a story on Medium, there are two places where you can recommend it: At the bottom of the actual story ...

In
either case, you'll need to click on that green heart outline icon you
see. Once clicked, the heart will change from an outline to solid green.
To see the full list of people who've recommended a story, you can
click on that little number you see next to the heart.
When you recommend a story, the writer, by default, will receive an
email notification. (But that's something you can control in Settings).
The more recommends a story receives, the more likely it will be to get
shared around the Medium network. Stories that receive the most
recommends within a given time period get featured on Medium's "Top stories" page, which is updated on an hourly basis.
In the same two locations where you can recommend a story, you can
also share that story to Twitter or Facebook (by clicking that little
arrow icon), and you can bookmark the story for later reading by
clicking the bookmark icon (which turns solid once clicked).
How to Write and Publish on Medium
Format text in your posts.
From the Medium homepage, there are two places where you can access
the Medium editor and start writing or laying out a story: via the
"Write here ... " prompt near the center of the page and via the "Write a
story" link at the top of the page.
As
you'll likely discover, writing in Medium's editor is highly intuitive
and -- from a stylistic perspective -- nearly impossible to screw up.By
highlighting text, you can unveil several basic formatting options,
including bold, italics, and hyperlinking. You can also designate text
as an H1 ...
And you can choose between two different styles of blockquote. Option A:
If
you really want to get fancy, you can use Medium's drop caps function.
Know those enlarged, stylized letters you sometimes see at the beginning
of sentences? Those are drop caps. According to the Medium team, they're useful for "pacing, starting a new chapter, or just a little typographical delight."
Another
option for creating some separation between different sections of a
story in Medium is to use a part, or separator. In order to insert one,
you'll first need to click that little plus icon that appears when
you're on an empty line of your story.
Clicking
that plus icon will open up a menu with four options. The one on the
far right -- the icon with the two little lines -- is the separator.
Add images and media.
Adding images, videos, and other media (e.g., tweets) to your Medium
story can be as simple as copying and pasting their URLs into Medium's
editor. The editor, in most cases, can automatically recognize the
media's format and render it accordingly.
Alternatively, you can click on the plus icon to open the same menu
you used to insert the separator in the previous step. From there, you
can upload an image from your computer, insert a URL to a video, or
insert the embed code to another type of media using the corresponding
icons
Depending
on the specific size of the image you upload, you'll have up to four
different size options to choose from for displaying that image. These
size options, which will appear in a pop-up menu after you insert an
image, include left-aligned, center-aligned, wide (where the image width
exceeds the width of the text) and full-width.
By default, Medium will display the formatting option that best fits the dimensions of the image you insert.
Share drafts and publish posts.
When you've finished your story and are happy with how everything
looks, head up to the top nav where you'll find two links: "Share" and
"Publish."
Clicking "Share" will generate a link to the draft of your story,
which you can share with anyone -- even if they don't have a Medium
account. And (as you can read in the screenshot below) the people you
share the draft with will also have the option of leaving you notes.

Clicking
the "Publish" button, meanwhile, will open a menu where you can select
up to three tags for your story. Medium will recommend some tags by
default, but you can also search for tags and create new ones by simply
entering text.
Once you've selected tags for your story, you can hit the "Publish" button to share your story with the world.
Measure your results.
In order to see how your stories (and responses) are performing, you can go to the "Stats" page using the URL medium.com/me/stats. You can also navigate to the "Stats" page via the dropdown menu at the top right of the Medium homepage.
When
you arrive on the "Stats" page, you'll first see the aggregate number
of views, reads, and recommends your stories and responses have received
over the past 30 days. There's also a graph that provides day-by-day
granularity. By hovering over a column on the graph, you can view
metrics for the specific day that column corresponds to.
Here's a quick rundown on what those metrics mean:
- Views: The number of people who visited a story's page.
- Reads: An estimate of how many visitors read a story all the way through.
- Read Ratio: The percentage of visitors that ends up reading an entire story (i.e., the difference between reads and views). According to Ev Williams, this ratio is an important factor in determining how a story gets ranked/surfaced on Medium.
- Recommends: The number of recommends a story receives.
Remember, this was just an introductory look at how to use Medium.
There are several more features and options we haven't covered, but
we'll do so in future posts.