Medium is a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012:
Medium is not about who you are or whom you know, but about what you have to say."
To help emphasize the importance of what it is you're saying, the overall design of Medium is minimalistic, featuring lots of white space and limited formatting options. Want to change the header typeface to Comic Sans? You can't. Medium won't allow for such atrocities of design.
But that's just one of many little nuances that come with the territory for Medium users. In fact, if you're just getting started on the platform, there's a fair amount to learn before you hit publish. Let's get into it ...
Why Write on Medium?
As a marketer, Medium presents an opportunity for you to reach a new audience with your content. But it's important to understand that this isn't just another Twitter, or Facebook. According to Williams, you can think of Twitter as "what's happening," you can think of traditional news as "what's happened," and you can think of Medium as "what really happened." The platform is geared toward sharing longer-form, more well-thought-out content. (But of course, given the open-to-all nature of Medium, that isn't the only type of content you find there.)
Whether you're looking into Medium for its publishing capabilities or you simply want to learn more about the platform before you set up an account and start exploring, you've come to the right place.
How to Use Medium
Getting Started With Medium
1. Creating an Account
While it's true that anyone can view Medium content (regardless of whether or not they have a Medium account), in order to publish and interact with folks on the platform, you need to have an account and be logged in.
Fortunately, you can create an account in less than a minute by going to Medium.com and clicking the "Get started" button in the center of the page (or the "Sign in / Sign up" link at the top of the page). From there you'll have four different sign-up options to choose from: Twitter, Facebook, Google, and email.
The Settings menu is also where you can update your username/profile page URL. If you sign up with Twitter, your profile page URL, by default, will be medium.com/@YourTwitterHandle.
But you're free to change it. From the Settings menu you can also control what email notifications you receive from Medium. (You'll learn about what triggers these notifications in the sections to follow.)
The other main things to remember when it comes to setup? Adding a profile photo and writing up a short (160-character max) bio
for your Medium profile page. (Note: If you sign up using Twitter, your
Twitter profile photo and bio will be automatically synced to your
Medium account.)
2. Following People, Publications, & Tags
With a Twitter feed, the content that's surfaced comes primarily from the accounts of the people and organizations you follow.
With a Medium feed, the content that's surfaced comes not only from the accounts of the people and organizations you follow, but also from the publications and tags you follow. What's more, when you search for content on Medium, people, publications, and tags all show up in the results.
Medium publications are collections of stories based around a common theme. Anyone can create them -- yourself included -- and the way they work is fairly straightforward. As the creator of a publication, you're an editor by default, which means you have the ability to a) add writers to your publication, b) edit and publish the stories that are submitted by your writers, and c) review the metrics for all of the stories that are part of your publication. As the publication's creator, you'll also have the ability to appoint new editors (so they can do all of that stuff I just mentioned).
Now, on to tags.
Tags are sort of like the hashtags of the Medium ecosystem. Or, as the Medium team puts it, tags are "a way of organizing and discovering content" on the platform.
When you publish a story on Medium, you get the option to add up to three tags, which appear at the bottom of your story. Clicking a tag brings you to a page where you can see more stories with the same tag, as well as some suggestions for other tags you might be interested in.
The main benefit of following tags is that it can help personalize your Medium experience. Instead of surfacing content based solely on your social graph (i.e., the people/publications you follow), Medium uses tags to surface content that's based on your specific interests as well. For example, if you're into baseball, you could follow the "baseball" tag. Into "small fluffy dog breeds"? Yep, there's a tag for that (granted only one story has been published under it).
So far in this introduction to Medium, we've acted mostly as passive observers. We've set up an account, and started following some accounts, publications, and tags. In the next section, we'll dive into the more interactive aspects of Medium.
How to Interact With Medium Content
3. Recommend, share and bookmark content.
The "Recommend" is the "Like" of the Medium world. It's a way to show you that you appreciate the content that someone has shared.
When reading a story on Medium, there are two places where you can recommend it: At the bottom of the actual story ...
In either case, you'll need to click on that green heart outline icon you see. Once clicked, the heart will change from an outline to solid green. To see the full list of people who've recommended a story, you can click on that little number you see next to the heart.
When you recommend a story, the writer, by default, will receive an email notification. (But that's something you can control in Settings). The more recommends a story receives, the more likely it will be to get shared around the Medium network. Stories that receive the most recommends within a given time period get featured on Medium's "Top stories" page, which is updated on an hourly basis.
In the same two locations where you can recommend a story, you can also share that story to Twitter or Facebook (by clicking that little arrow icon), and you can bookmark the story for later reading by clicking the bookmark icon (which turns solid once clicked).
How to Write and Publish on Medium
Format text in your posts.
From the Medium homepage, there are two places where you can access the Medium editor and start writing or laying out a story: via the "Write here ... " prompt near the center of the page and via the "Write a story" link at the top of the page.
Add images and media.
Adding images, videos, and other media (e.g., tweets) to your Medium story can be as simple as copying and pasting their URLs into Medium's editor. The editor, in most cases, can automatically recognize the media's format and render it accordingly.
Alternatively, you can click on the plus icon to open the same menu you used to insert the separator in the previous step. From there, you can upload an image from your computer, insert a URL to a video, or insert the embed code to another type of media using the corresponding icons
Once you've selected tags for your story, you can hit the "Publish" button to share your story with the world.
Measure your results.
In order to see how your stories (and responses) are performing, you can go to the "Stats" page using the URL medium.com/me/stats. You can also navigate to the "Stats" page via the dropdown menu at the top right of the Medium homepage.
Here's a quick rundown on what those metrics mean:
- Views: The number of people who visited a story's page.
- Reads: An estimate of how many visitors read a story all the way through.
- Read Ratio: The percentage of visitors that ends up reading an entire story (i.e., the difference between reads and views). According to Ev Williams, this ratio is an important factor in determining how a story gets ranked/surfaced on Medium.
- Recommends: The number of recommends a story receives.
Remember, this was just an introductory look at how to use Medium. There are several more features and options we haven't covered, but we'll do so in future posts.
